Larry Bissett - User Experience Designer

Wells Fargo Home Mortgage

From 2002 to 2007 I was the VP of User Experience for Wells Fargo Home Mortgage. I was responsible for the user experience of all projects relating to Wells Fargo’s Home Mortgage web site at

  • Lead development of user experience deliverables including user profiles, user scenarios, taxonomies, content development, functional requirements, wireframes, and user flows.
  • Managed staff of information architects and content strategists.
  • Managed the schedule of all user experience deliverables.
  • Created and maintained user experience program.
  • Developed and implemented usability methodologies including heuristic evaluations, usability testing, and ongoing analysis through development of tracking reports and surveys.

Project Highlights – Complete redesign (content, organization, navigation, search optimization, UI design) of mortgage customer-facing website including development of online applications for sales and servicing. Complete transition from a consumer “research” site to a full mortgage lifecycle site. Wells Fargo Home Mortgage was rated #1 in Online Customer Experience for multiple years by Change Sciences and captured more leads than any direct competitor.

Deliverable Examples (click on images to enlarge)

Wells Fargo Home Mortgage