User Experience Services
User Research
Answers the questions about who your users are and what they want. The types of activities include:
- User interviews / focus groups
- Competitive analysis
- Surveys
- User scenarios / profiles
- Baseline usability testing
- Task analysis
- Data analysis (traffic analysis, call center data, user feedback, search statistics, etc.)
User Experience Design
Definition and development of the user exeperience following a user-centered design methodology. The types of activities include:
- User requirements
- Wireframes (navigation, UI layout, etc.)
- Sitemaps
- User process flows
- Functional specifications
- Content strategy & development
- Visual design
- UI design (prototypes, HTML, CSS, etc.)
Design Validation
Usability testing to ensure the designs are meeting the needs of the user. Validation can occur throughout the lifecycle of the project. The types of activities include:
- Formal lab testing (one-on-one, remote, focus group, etc.)
- Heuristic evaluations
- High and low fidelity prototype testing
- QA/User acceptance
User Experience Management
Helping companies adopt and maintain a user experience practice. The types of activities include:)
- Developing and mentoring user experience teams
- Designing and developing user experience programs / centers of excellence
- Development of standards, best practices, and style guides