Pfizer Life
Challenge
Transform the Pfizerlife.co.uk public website into a vibrant on-line community of connected and informed patients, that helps Pfizer’s Pharmaceutical Operations in the UK realize its strategic intent. Anchor the Pfizer life proposition in ‘patient engagement’ and offer a ‘ready to go’ mechanic to brand teams that is patient focused and commercially viable.
Solution
SharePoint 2007 provided the capabilities to drive ‘patient engagement’ and offer a ‘ready to go’ mechanic to brand teams that is patient focused and commercially viable User experience activities included:
- User Research -Analyzed market research and competitive sites to determine user requirements.
- Information Architecture - Developed wireframes, sitemap, and functional specifications to depict user interface, organizational model, and navigation approach..
- Content Strategy - Performed gap analysis using new user requirements against current site to determine content needs. Developed content matrix to illustrate where content would exist in new site.
Results
- Dynamic, profile-based content and tools to help drive engagement
- Relevant and contextual news, events, condition information, and patient stories
- Multi-tiered membership platform
- Simple business user publishing
Deliverable Examples (click on images to enlarge)
Sitemap
Condition management wireframe
Homepage functional specification
Condition content matrix
Pfizer Life site before
Pfizer Life site after